"All business' blogs possess one main purpose in common which is the end result-they are there to make profits."For this sole reason, the owners of these sites are motivated beyond just their passion for the subject matter on which their content is based.Having a blog for your business is, in fact, a serious business because both large and small companies in their online marketing campaign are using these platforms as a marketing base of operations in the internet terrain.As this platform is experiencing growth and becoming more it has also made it easier for many entrepreneurs who are technically challenged to dare to enter into the world of digital marketing.That being said, irrespective of the size of your business, there are certain features your site must possess if you intend your blog to be successful and the end result? Increase your ROI.And these are the features common to B2B blogsites that have more degree of a success in the world of blogging whether they are offering products or services.Well Defined MessageMaintaining focus and having consistency are vital key points to note when passing a message about the particular product or service that you offer to your target audience as they visit your blog site. Consequently, all the activities on your site should be of relevance to what your blogsite is all about.Keeping your site users more focused this way will help make them more receptive to the promotional pitches or product/service you offer.Provide Useful Information"The very basis why people visit a blog site is to get useful content that will be of help to them."By adding insightful and helpful information you stimulate your visitors’ thoughts which actually engage them further. And in the end, they are most likely to be converted into leads as well!And they will be inclined to bookmark your site for their next visit for more value added information or positioned as “brand ambassadors” to refer people to your blog.The main focus here again is that the information you are offering should be relevant to the “core theme” of the site and educational as well.By this you are showing your target audience why they need the product or service you are offering.Doing business generally is a win-win thing which is all about giving (valuable content) and taking (purchases). But sometimes, you will mostly likely give more on your part before you will be rewarded with a sale.Allow Room For InteractionConnecting with your site’s users on a personal base is usually what takes your relationship with them to another level.It is no news that getting your readers engaged is the first step in getting them to be more actively involved which is where blogs are unique because they allow sites’ users to leave comments and actually participate in discussions or exert an influence by voicing out their satisfaction/opinion.“This is what bloggers will want to so encourage.”Constantly Add Fresh ContentObviously, updating your site by adding fresh contents is not only good for SEO (search engine optimization), but for readers’ satisfaction too. Your visitors need a reason to constantly revisit your site which is where adding fresh content comes handy.I know it is easier said than done that frequent posting is very vital for the success of your content marketing campaign. It is “the” “single hardest thing” to do for most bloggers which are why many end up quitting.Achieving results within a short term frame is not attainable for most. And posting efforts may even take longer to yield results given that you are asking visitors to “part with their hard-earned income.”B2B companies find that though they are ultimately blogging to make returns, they must place the need of their prospective buyers first before they will attempt any promotional effort.Visitors can easily be distracted by others things vying for their attention online.So it is therefore essential for B2B entrepreneurs and companies alike to attract and retain visitors’ attention when they visit their blogs.The 4 reviewed features aformentioned above are sought out by internet users and it is these blogging practices that help retain their interests.
Experiencing any degree of success as a B2B company can be attributed to how well you apply these characteristics and in the end, your content marketing effort is bound to yield promising ROIs.
Wednesday, 15 February 2017
Sunday, 12 February 2017
|7 Important Tips for B2B Web Design|
When creating your B2B website, you will get to avoid taking unnecessary steps that don’t add to the overall success of your business.
Within the online digital marketing parlance these necessary tips will be very helpful if observed and the bottom line is to have more impact on your target audience.
Right Choices Of Colour Combinations
You don't want your audience to strain their eyes before they can read your message, so red text on a blue background is no good for them. Also, any color (except white) on a black background, light text on white backgrounds and dark text on dark backgrounds are wrong combinations.
It is very necessary to observe this rule especially if a lot of text is used because it is very vital that your message is easy to read and doesn't hurt people's eyes. But very often, red text on a blue background has been on the use a lot, even though it is a wrong choice of colour combination in B2B web designing.
Too Much Popup Windows
One of the most annoying things ever seen when visiting some of the B2B websites today is too much of a popup window.
This overused website tool can be found on some big sites I do not want to mention.
You get too much of it upon your visit to these sites that clouds your original intent of visiting the site- the content. This is distracting, and will usually cause website users to leave a site with lots of popup windows.
Someone noted this very important point and I subscribe to it. He said if your free web host gives you the option to choose between a banner in a popup window or a banner at the top of the page select the one on the page. And if they don't do anything else but popup adverts only, then it is high time you subscribe to a new web host.
Decide Between Compatibility And Technology
It does more arm to your site than good if your site uses more tools like java clocks and menus with sounds which make your website to load slower in browsers. The bottom line is increased bounced rates and fewer click throughs.
"Of course, you might think using those tools makes you appear more smarter, but that is ironic on your part.”
Likewise, just because others borrowed what is used in some other B2B websites, and usually, it don't really add any improvement to their websites, doesn't mean you should.
And finally, you know some browsers don’t even support them either so it does not really worth trying it out while designing your B2B website.
No Too Many Screaming Adverts
Too many a website is all laid up in many adverts!
Upon your visit to a site and then one of the pages, 2 banners are at the top with some text underneath are there screaming at your face.
And if they also allow affiliate programs in their sites like Google adsense affiliate program, amazon.com affiliate program, and other types of affiliate programs? then, they will be all laid with different banners. And then lastly, at the bottom, you have some other popup ads.
“Although it may be tempting to have more adverts in order for one to make more money, but money is never made that way.”
Having some few highly targeted ads can put more money into your business' pulse order than distracting your visitors with bunch of unwanted ads and then defeating the purpose why they initially visited your web site which may makes them leave, either.
Reduce Movement Of Things
The first and foremost thing you should try and remember when designing a B2B web site is to maintain a consistent design. An exceptional case is the design of the main.
If your site is irregular by moving things around your site's navigation or if the pages are all completely different from each others, you will get your visitors confused. And sometimes they might think otherwise that they have vacated your site, or sometimes finding the link back to your website's home page might be difficult for them.
Consistency is the game here so try making use of technologies like frames and tables throughout your site to maintain consistent navigation and your visitors will be please with your site.
No Overcrowded Screen
A very important thing to do when designing your website is to leave a bit of space. Even though screen space is precious and you want to try and make the best use of it, try to leave some blank space, leave some margins, use shorter paragraphs and don't fill up the screen with animated GIFs.
Creating more space in your site will make it look "clean"and "open" and your sites visitors will welcome it.
In business you do want to avoid anything that breaks the link between you and your customers so, you do not want to divert your site visitors' attention away from your content Using animated GIFs. The content is what they are originally at your site for.
Don’t make this common mistake of thinking that your sites visitors know exactly where to find what they are looking for on your site when designing your B2B web site. You must make sure that the people visiting your site know where to find every piece of information.
Use proper descriptive navigation links. You can obviously use link back to your homepage and interlinks pointing to your other pages.
You can also possibly include a search function box in your site which is not difficult to put in place.
Here are sites in which you can obtain free site search widget from: Google, Everwebcodebox, Freebyte, Freefind, etc.
I trust these tips and many more out there you can dig out are all poised to give your website visitors more and more reasons why they should not leave your site easily. And in the end they will glad and thankful they visited your site, and would want to do business with you.
Maximizing Media Exposure with Social Networking and web 2.0.
In the terrain of social networking and Web 2.0, Public relations strategies have been reared and nurtured.
And so, it is the dream of any B2B owner to be engaged in the best online media platform in which their expertise and business are exposed to their prospective target markets.
But how you revolutionize your ROI and position your B2Bfavorably in the front of prospective clients, customers, and colleagues can be dependent on how you utilize the free publicity and the additional media queries alone placed at your disposal.
"While waiting for the pool of calls that will come or will not come in or do you just sit by the phone? Do you blow the trumpets of your fantastic coverage to all those in your contact?"
One key that deem necessary if you want to stretch a little of your media attention along the way is to maximize your media exposure.
Since the advent of online digital media, new ways of maximizing PR have been emerging.
The incredible amounts of traffic being pulled by social networking sites are acting as their own media vehicle for savvy business owners.
Well done correctly, social networking can breathe new life into your media attention, causing your brand and product/service awareness to go viral, and position you in front of your existing customers, new prospects, quality leads, and brand advocates.
Use these social networking public relations tips that will help expand your brand recognition and possibly, help invite more brand advocate your way.
These strategies are simple, and highly useful.
1. Create a Blog About It
Any time you get a media attention, be sure to have it mentioned in your blog.
Have a link pointing to whoever mentioned you or the publication and chant their praises.)
Use the appropriate keywords for SEO (search engine optimization) that will bring in new leads and get your name identified with that topic.
Casually, you can also talk with honesty in a blog about the emotional side of being featured in a media platform; your
behind-the-scenes observations and excitement can also be shared.
By this, you help to show how truthful you are about your personality and you’re easily spotlighted as a good person for other media to have a call upon you.
For information on how to create a blog check out this post.
2. Create A Video Blog To Gain More Media Exposure
Tips and information related to your Brand and Product/Service can further be converted to a video blog.
When done well, it can phenomenally drive more traffic to your website.
If you were featured somewhere else in a print publication, converting it to a video will make of it a awesome welcome idea.
3. Make Use Of RSS Feeds To Share Your Post With A Larger Audience
Link your blog’s RSS feed to social networking sites so that more people can start reading about your media appearances and other PR.
A great advantage of using an RSS feed is that it does the work of autopilot posting for you!
"So you just sit back and relax while your message goes on a Roller Coaster Ride right into the front of a wider audience."
So if you share good news about a media mention, more people are gonna learn about it.
The impact of RSS feeds is exponential.
More information is out there about this awesome tool to take advantage of in the internet.
"You should consider using RSS feeds your automated public relations department"
4. Your Database Should Know
Having a nice party is not wrong! In-fact, a wise advice is to always court attention from the media.
So, sometimes it is necessary for people to see us in the spotlight. You can send out a humble but compelling message to your contacts inviting them to have a look out for your great PR.
Embed a link to your blog or the site where the experience is talked much about in details.
Embed a link to your blog or the site where the experience is talked much about in details.
One of the best gifts you can give to your media exposure, reinventing its existence is by sharing about it on the online digital marketing platform, even though you have the best PR that is definitely worth the applause. It doesn't just stop there.
A note to remember!
"Making a sales pitch is not the idea here, but rather it's a thumbs up to your great public relations."
Tuesday, 17 January 2017
To generate Contents for B2B companies for online marketing purposes is not as different from that of b2c companies except for their target audiences- They are marketing to other companies.
86% of B2B organizations compared to 77% of b2c organizations use content marketing for their brand awareness. And so with that, the content you generate must be of a high quality.
As against the use of Banners, there is a high competition among companies for who will produce the most engaging and effective content for a larger market share.
Here are nine pre-steps, and yet important, to take before generating your content.
1. Avoid Negative Influences
Have a right state of mind by avoiding internal and external conflict with others. Avoid being in a noisy place.
Go to a quite place where others can’t reach you. As you know, if you stay around a sad person there is every tendency you too will become sad.
One very vital key action to take in your content marketing campaign strategy is to make sure you rid yourself of all worries and anxiety and let go of your past.
“The true definition of mental illness is when the majority of your time is spent in the past or future, but rarely living in the realism of NOW.” This is a quote from Shannon L. Alder.
And if need be, seek the help of a trained and licensed psychologist or psychiatrist.
2. Aid Your Thinking Capacity With A Positive Environment
- Do you like travelling and touring? Take a trip to somewhere that will inspire you.
“Travelling inspires me”, says Stephanie Storey Author of Los Angeles Times Bestseller, MFA in Creative Writing, TV/NEWS Producer. “It gives me the drive and passion to write.”, “It also feeds my imagination with new images, new people, and new places.”
- It is no new thing that colours affect the way we act. Use The Right Mix OF Colours.
So if you have a secluded room or office where you use for writing, make sure you have the walls painted with light and calm colour combination that are not too bright has a way of helping the brain cells to be calm. Colours affect the way we react.
“Blue is the colour of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clearer thoughts, while soft blues will calm the mind and aid concentration. Consequently, it is serene and mentally calming.” excerpt by Colour-Affect.
- Use Music To Suite Your Nerves.
Music makes you smarter, happier, motivated, and concentrated, and more productive when writing your content. The mood you are at any given time will determine the content you produce.
From the medical point of view, a study by Science Direct showed that after hearing a short piece of music, participants were more likely to interpret a neutral expression as happy or sad to match the tone of the music they heard.
3. Learn From Others
Joining online or offline Forums or communities, reading other people’s posts, books and magazines, attending seminars and conferences, and subscribing to emails and webinars can spark off ideas in your head.
Seeing things from others perspective broadens your understanding about a given subject. You never can tell what you might come up with.
Again as you know, we can never learn too much. There is an old African proverb that says you cannot stay in one place to watch a masquerade’s dance.
Check out other posts:
4. Use A Paid Or Free PLR (Private Label Right) Content For Your Post
But be careful some might be copied content from other websites or some might have been downloaded by others from the same source. So consult due diligence when searching out the best sites to get good contents from.
Use recently developed contents, written by a reputable author, and published in a limited circulation-problogger.net/how-to-use-private-label-rights-to-get-content-for-your-blog/.
There are many tools/sites like VIRANTE, DUPLICHECKER, COPYRIGHTSPOT etc, which are out there to help you check out the authenticity of that content, that is if a PLR content has been duplicated.
5. Hire A Freelancer To Write For You
In content marketing world delegating the tasks you can’t handle helps to free you from unwanted attentions and leaves you out to focus on your core competence.
Let’s face the fact, you can’t do everything otherwise you might as well burn out.
6. Eat The Right Diet To Aid Your Brain Function
“When the brain is deprived of the right nutrients it needs to function properly, it kills productivity.”
As they say, you are what you eat. And I will say if you are dull, then it may be from what you eat. Stay away from junk foods that clog the veins and arteries.
If you don’t know what to eat for a better mental performance then I suggest you seek the service of a certified nutritionist.
7. Drink Enough Water To hydrate Your Brain
The brain contains around 80% of water. The aim here is to prevent shortage of the water in the brain. Medically, drinking a glass of water can make your brain work 14% faster. You can still dig around this study in other websites for further understanding.
8. Sleep Is An Antidote For Stress
So Always take at Least a Nap. Re-energize your brain cells and clear out some waste in there by taking out time to rest at least a little.
Don’t burn out yourself with work. It is not a bad idea to always say “time out”. Support your learning process and revitalize your memory by how you utilize your break hour for some nice napping.
These tips and many more you can get from elsewhere are really vital for your content marketing campaign.
I hope you enjoy this tutorial?
What’s your take on it?
I will like to hear from you in the comment box.