While many B2B has taken advantage of social media which has immensely improved their businesses, your own business should not be left out too?
Social media platforms like Linkedin and Twitter has passed the test over and over again to be of great help and indispensable assets to B2B entrepreneurs.
However, failure to use social media best practices by some companies has resulted to them not reaping the optimal values.
If done correctly, social online Media can be a great tool for B2B owners. Your online marketing strategy must follow best practices for you to reap the benefits of using social media.
Content Should Be Effective
It is no news that content is king in content marketing. So in social media marketing terrain, it is still true that that popular saying is no out of place.
Your well-crafted content will build your credibility and your credibility coupled with integrity will build trust between you and your audience.
Saying things of value will leave an impact on your target market which will then help to “convert them to your prospects and then further convert them to your customers and ultimately, your advocates.”
They want to know how professional you are and the authenticity your content so they can place their trust on you.
Be Human And Authentic
“Your social media followers want to know if they are interacting with a real person.”
So most of the time, tweeting, posting, and commenting should be done in real time. So we should not rely much on using online tools like hoot suite to schedule posts. Also, you can go more personal in empathizing with people in your online network, asking questions to know about their families, work, businesses, weekends, etc.
Your clients will love that type of interaction and in turn, this will further increase your relationship with them.
The truth is that people easily do business with people they know than a total stranger they don’t know and the end result is that you have more potential leads.
Branding Design Should Be Professional
Naturally, humans are emotional creatures and so you should take that into consideration when setting your social media strategy in place. Don’t lose site of the visual appeal of your page. When visitors view each of your pages, it should not appear plain but attractive because there is a good chance that they may not want to stay on the site.
“You might employ the best social media strategy in place; it's time, energy and money wasted if only a few people see it.”
Network With clients And People In Your Industry
Business is all about networking and interacting with the right business partners and potential clients and that is what Social Media is here for. You can follow people that you want to enact business with. Interacting with them by retweeting their tweets, liking their posts, commenting on their posts, sharing their posts, etc.
Be A Good Listener And Respond Always
Being a good listener and responding always help people to connect with you. When something positive or negative is said about you or your business listen and give a cautious but yet an impactful and timely respond.
In the first place, your customers are the reason why your business is existing, so when you take the time and effort to listen and respond to them it shows that they really matter to you.
Social Media Should Be Integrated With Traditional Marketing Style
You can also increase online traffic with being creative with your Press Release. This makes it more relevant and effective in this modern day online digital marketing terrain. When you embed your Press Release in social media, it is bound to make an impact! You will be getting more exposure from social media followers thereby increasing your brand awareness and increase your ROI.
Use Proper Hashtags
Hashtags are great online digital marketing strategy tool when used rightly.
When people search the subject of your hashtag, it can be a way of connecting you to existing customers and earning you new followers.
Your Posts Should Be Scheduled
Being consistent is a vital key in social media marketing. It is important to always update your status in a regular manner to stay active in social media.
Many online tools are there to help you schedule your post.
More results are bound to be earned when you stay regular in social media.
Use Facebook Ads
Facebook ads can help your business to cut cost when implementing your marketing effort. They help you get to your target audience based on their Age brackets, educational qualifications, culture, races, religious inclinations, etc, help you grow your fan base, bring more awareness to your B2B brand and drive more traffic to your site.
All Social Media Account Should Be Interlinked
Linking all of your social media accounts poised a great way to make your customers stay longer with you online. This helps to increase inbound traffic and reduce bounce rate. If a customer is actively connecting with you on one social media account, there's a good chance that they would want that connection with your other social media account as well.
